Fractional marketing partner · Columbus, Ohio

Your brand has a story. Let’s make it perform.

Story Media Group is the senior marketing partner for founders and leadership teams who need more than execution support. Strategy, social, paid media, email and reporting, run as one clear system.

Start a conversation See how I work
50+ brandsSupported across healthcare, local services, CPG, B2B and community organizations
Six-figure campaignsInfluencer, NIL and paid media investments managed from strategy to results
Every channelPaid media, email, social, SEO and partnerships, owned together instead of in silos

Brands I’ve partnered with

Current & past partners

  • Shuman Farms
  • Food Export USA
  • Dublin Jerome Eyecare
  • Katalina’s
  • A Younger You Aesthetics
  • Face Forward Aesthetics
  • NMDP
  • Ohio State Wexner Medical Center
  • The James Cancer Hospital
  • Elevaris Medical Supplies
  • Numstat
  • Accuserve Solutions
  • Wagenbrenner Management
  • Puptown Lounge
  • A Pup Above
“We sold 250% more than our goal number thanks to you!”
Client feedback

Services

Strategy and hands-on execution, under one roof.

Every engagement starts with what drives your business: bookings, leads, sales or awareness. Then I build and run the channels that get you there.

Paid media

Meta and Google campaigns built to drive bookings and leads, with conversion tracking you can trust.

Meta Ads · Google Ads

Social media

Platform-native content calendars, community engagement and creative that sounds like you.

Instagram · Facebook · LinkedIn · TikTok

Content strategy

Multi-channel content systems that keep your brand consistent without constant founder involvement.

Canva · Adobe

Email marketing

Promotions, nurture flows and retention campaigns that turn one-time customers into regulars.

Mailchimp · HubSpot · Kajabi

SEO & web content

Blog content, website copy and local search work that compounds over time.

Google Business · Umbraco

Reporting

Clear monthly reporting that translates performance data into next steps, not just numbers.

Google Analytics

Selected work

Real brands. Real campaigns.

A look at long-term partnerships across healthcare, local services, consumer brands and community organizations.

RealSweet Vidalia onion bags displayed with college football gear
Shuman Farms · RealSweetFacebook campaigns, Google Ads and content for RealSweet Vidalia onions
Newspaper-style Botox Day promotion held next to a phone
Medspa promotionsEvent campaigns that drive bookings and fill the schedule
Happy dogs playing on turf at a dog daycare
Puptown LoungeGoogle Ads, Local Services Ads, Meta and reporting across three Columbus locations
Woman holding a red and white checkered Katalina’s bag
Katalina’sBrand content for a Columbus favorite
Plain Township Ladder 121 fire truck in the station
Community organizationsPublic-facing communications and engagement-focused content
Dublin Jerome Eyecare reception with green tile wall
Dublin Jerome EyecareContent, SEO, social and Google Ads for a growing eyecare practice
Myles Garrett with the SafetyNest founder, next to his Instagram post
SafetyNest by BranchAthlete influencer partnership with Myles Garrett

How I work

From scattered efforts to a system that works.

A fractional partner works alongside your leadership, with the ownership of an in-house marketing lead and the flexibility of a consultant.

  1. Assess

    Review current marketing efforts, systems and priorities to find what’s working and where the gaps are.

  2. Build

    Create a clear, realistic strategy aligned with your business goals and budget.

  3. Execute

    Run the work across channels myself, or lead the team and partners who do.

  4. Measure

    Track performance, report insights and adjust direction based on real results.

  5. Systemize

    Document processes and SOPs so marketing runs without you as the bottleneck.

About

Hi, I’m Elizabeth Boyden.

Elizabeth Boyden, founder of Story Media Group

I step in when marketing feels busy but isn’t driving results. Since 2015, I’ve partnered with healthcare practices, service businesses, consumer brands, B2B companies and community organizations to build marketing that’s measurable, sustainable and tied to real goals.

I don’t focus on more marketing. I focus on the right marketing, executed well and tied to outcomes.

Before going independent, I led marketing in-house as a Marketing Director and managed social, email and community programs for organizations like Be The Match and Branch. I also built Columbus Stories, my own local storytelling brand. Story Media Group brings all of that to your team as a trusted partner, not just another vendor.

Previous roles

  • Marketing Director, Face Forward Aesthetics
  • Sr. Community Engagement & Content, Branch
  • Sr. Social Media Marketing Manager, Be The Match
  • Owner, Columbus Stories

Toolkit

  • Meta Ads Manager · Google Ads
  • Google Analytics · HubSpot
  • Mailchimp · Kajabi · Zenoti
  • Umbraco CMS · Canva · Adobe

Straight from the texts

The feedback is about trust.

FULLY BOOKED!!!!

Medspa client

We DID it! 70 paid RSVPs, fully booked, and 568 gift cards sold so far!

Event launch

Thank you for your loyalty and believing in my brand.

Business owner

TEAM! Congratulations on a job well done! We are welcoming 75 women into this cohort of BECOMING!

Program launch

I am loving it! I never wonder what’s happening. It’s always nicely executed. I am very happy! Thank you!

Client

My business wouldn’t be here without you.

Client

Thank you so much for joining last minute today! I think we’re going to kill it this Juvéderm day.

Medspa client

You have changed our entire marketing outlook and have made so much impact.

Client

You are a valuable asset to our entire team.

Client

Let’s talk

Marketing you don’t have to manage.

If you need someone accountable for the outcome, I’m the partner you bring in. Tell me where your marketing stands today and I’ll follow up to set up a short intro call.

Based in
Columbus, Ohio